TEAM RUN FLAGSTAFF ANNOUNCES PARTNERSHIP WITH UNDER ARMOUR
The multi-year agreement will benefit all divisions of the premier running organization
Flagstaff, Ariz.—August 3, 2015— Today Team Run Flagstaff and Under Armour (NYSE: UA) announced a multi-year agreement to benefit runners of all ages, interests and levels in the TRF community. Team Run Flagstaff will also be a part of UA’s story-telling efforts around the run category through retail, social and digital platforms.
Through the partnership, Under Armour will outfit members of TRF’s youth division, Kids Run Flagstaff, with the apparel, footwear and equipment they need to be successful through their cross country and track seasons. Under Armour will also sponsor members of the TRF Pro, adding to a roster of running athletes that includes world-class runner Nick Arciniaga. All members of Team Run Flagstaff, including those who complete the Step Into Running program, will receive Under Armour training shirts and the brand will also serve as the official apparel sponsor for all TRF races and events.
“Team Run Flagstaff is excited to partner with Under Armour to bring our athletes best-in-class product offerings and gear innovations,” said Stephen Haas, executive director of Team Run Flagstaff. “Through this partnership, UA will positively influence everybody from beginner, recreational, and professional runners to the rising generation of youth athletes.”
“Under Armour’s mission is to make all athletes better. Our partnership with TRF allows us to do that at a grassroots level in the sport of running, which is exactly where we want to be,” said Fritz Taylor, VP of Running Footwear, Under Armour. “We look forward to elevating Team Run Flagstaff athletes with amazing product and collaborating with them as a great source of knowledge and feedback as we further grow our Run platform.”
To learn more about Team Run Flagstaff and Under Armour Run, follow @TeamRunFlag and @UARunning on Twitter.
About Team Run Flagstaff
Now in its fifth year, TRF has more than tripled its membership to serving nearly 400 runners annually, created two community races and a summer trail series, added youth-running and post-collegiate pro divisions, and has been awarded multiple grants in support of an adult beginner program. For more information on TRF, its programs, and services please visit www.teamrunflagstaff.org.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.